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Official What Do You Meme Incohearent Rules

What Do You Meme? Incohearent combines the fun of phrase guessing games like charades with the party element of the original What Do You Meme? Here's how to play:


Get the most points (or "meme points") by having the judge pick your caption card as the funniest pairing with the gibberish phrase on the photo card.


1. Gather players: "Incohearent" is typically played with three or more players.

2. Shuffle the deck of "Incohearent" cards and place it face-down in the center of the playing area.

3. Choose a player to be the first round's judge.


1. Reveal a photo card: The judge places a photo card face up in the center of the table (or on the easel if you have one). The key difference here is that instead of a picture, the card will display a nonsensical phrase that sounds like a common saying or phrase when read aloud.

2. Pick the funniest caption: Everyone (except the judge) looks at their caption cards and chooses the one they think is the funniest or most fitting with the sounds of the gibberish phrase on the photo card. They submit their chosen caption card face down to the judge.

3. Judge picks the winner: The judge shuffles the submitted caption cards (to keep things anonymous) and reveals them one at a time. The judge picks the caption card they find funniest when paired with the sounds of the gibberish phrase.

4. Awarding points: The player who submitted the winning caption card gets a point (or a meme point). You can use chips, tokens, or simply keep score.

5. New round: A new round begins. The player to the left of the previous judge becomes the new judge. Deal new caption cards to all players (except the judge) and continue playing.

Winning the Game

  • Play to a predetermined score: Decide on a target score before starting the game (usually 25 or 30 points). The first player to reach that score wins the game!

  • Play for a set amount of time: Decide on a time limit (e.g., 30 minutes) and the player with the most meme points at the end of the time limit wins.


  • Since the photo card has a gibberish phrase instead of a picture, the challenge is to decipher the sounds and match them with a funny caption card.

  • This twist on the original What Do You Meme? can add a layer of silliness and wordplay to the game.

  • The regular What Do You Meme? caption cards might need some creative interpretation to fit the nonsensical phrases on the photo cards, but that's part of the fun!

Remember, "Incohearent" is meant to be a fun and lighthearted game that encourages creativity and laughter. Enjoy the absurdity of deciphering gibberish phrases and the humor that comes from players' imaginative guesses!

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